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Redesign Your Logo - Ian Hickey
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Redesign Your Logo Ian Hickey

Redesign Your Logo - Ian Hickey
Redesign your logo, we know what we're doing
We are here to help you; everything's connected
Time is of the essence, we live in the future
Color makes us hungry; everything's connected

Redesign your logo, we know how to do it
Make the calculations, put them into action
We will find the angle, starting with convention
On to innovation; everything's connected

Here we have a circle, smooth and inoffensive
This will be the basis for your revolution
Gravity is crucial, geomagnetism
With some calculation, we will find your logo

DNA is crucial, we must understand it
In the human genome we will find your logo
Everyone will see it, every demographic
If they fail to see it, are they even human?

Every demographic: men 18 to 30
College educated women over 40
Suicidal poets, fat Midwestern fathers
Kids with diabetes, Pentecostal preachers

Mothers under 20, interracial couples
Atheist professors, government employees
Xenophobes and racists, private aviators
Everyone will see it, every demographic
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