Sharewall - Black or White? Let’s debate Inbound. Victor Pan (Ft. AJ Kohn, Brian Dean, Clayburn Griffin, Gareth Jax, Goran Candrlic, Ian Howells, Jake Butler, Larry Kim, Matthew Barby, Nick Eubanks, Patrick Coombe, Paul Shapiro, Samuel Lavoie, Tommy Walker & Vinny La Barbera)
[Prologue: victorpan]
Here are the rules to participate:
1. Reply to the whole topic to state your stance. One word only.
2. Include ONE argument.
3. Other members can reply to an existing argument with counter arguments, and so forth.
4. Upvote if you agree to an existing argument or counter argument
5. You're allowed to take both sides, but real gentlemen (and women) take turns.
[Verse 1: AJ Kohn]
1. Black
2. Unlike a paywall, the act of sharing is an endorsement to others not an exchange of value between creator and user. Forced endorsements aren't really endorsements but only signals of engagement of a sort, which may or may not reflect true sentiment. So not only do you get very lame evangelism (Tweet and delete) but you dirty your own ability to measure true evangelism.
[Rebuttal 1: victorpan]
1. White
3. Sharewalls have been a staple tactic to spread awareness for social competitions. They have become a norm where users expect to exchange their own word of mouth for the potential of winning a trip to the Maldives. The user is exchanging the value of their social voice for the service provided by the creator.
[Rebuttal 2: AJ Kohn]
1. White rhymes with Shite.
3. So you get a bunch of people to spread the word about this content and then they don't win and then they're still sort of endorsing the site about the Maldives or travel. They haven't endorsed anything really except self-interest. Been there done that in eCommerce - sign-up to get this coupon. Guess what, the vast majority of that list becomes dead wood and you spend more time chasing low margin customers than optimizing high value ones.
TL;DR - it might be white but it doesn't make it a good tactic.
[Side Commentary 1: Clayburn Griffin]
> White rhymes with Shite.
So does right. And blight. And might. And fight. And bright. Now I don't know what to think!
Here are the rules to participate:
1. Reply to the whole topic to state your stance. One word only.
2. Include ONE argument.
3. Other members can reply to an existing argument with counter arguments, and so forth.
4. Upvote if you agree to an existing argument or counter argument
5. You're allowed to take both sides, but real gentlemen (and women) take turns.
[Verse 1: AJ Kohn]
1. Black
2. Unlike a paywall, the act of sharing is an endorsement to others not an exchange of value between creator and user. Forced endorsements aren't really endorsements but only signals of engagement of a sort, which may or may not reflect true sentiment. So not only do you get very lame evangelism (Tweet and delete) but you dirty your own ability to measure true evangelism.
[Rebuttal 1: victorpan]
1. White
3. Sharewalls have been a staple tactic to spread awareness for social competitions. They have become a norm where users expect to exchange their own word of mouth for the potential of winning a trip to the Maldives. The user is exchanging the value of their social voice for the service provided by the creator.
[Rebuttal 2: AJ Kohn]
1. White rhymes with Shite.
3. So you get a bunch of people to spread the word about this content and then they don't win and then they're still sort of endorsing the site about the Maldives or travel. They haven't endorsed anything really except self-interest. Been there done that in eCommerce - sign-up to get this coupon. Guess what, the vast majority of that list becomes dead wood and you spend more time chasing low margin customers than optimizing high value ones.
TL;DR - it might be white but it doesn't make it a good tactic.
[Side Commentary 1: Clayburn Griffin]
> White rhymes with Shite.
So does right. And blight. And might. And fight. And bright. Now I don't know what to think!
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